Key Brands & Projects
Facebook (Meta)
Strategy and creative for online campaign to overcome the social barriers preventing Bangladeshi women using Facebook. Combining creative with anthropological insights, the UGC campaign engaged over 15 million women across the country and generated streams of positive social impact on the channel.
Kenya Tourism Board
400% engagement rise across the Magical Kenya social media channels after the implementation of a new content strategy that put Kenya’s creators at the heart of showcasing their country.
Coca-Cola Africa
Re-defining the relevance of the Coca-Cola brand for African youth across 39 Pan-African markets whilst based in Nairobi, Kenya.
Shababiah (Oredoo Oman)
Strategy and creation of the Middle East’s first user-generated brand for the youth segment of Oman’s leading telco, Ooredoo. At launch, Shababiah acquired 200,000 new customers against a target of 40,000.
Strengths
Interest in youth culture and digital innovation
Advocate for work that occupies culture, not ad space
Entrepreneurial spirit with a hands-on attitude
A social-first champion
Confidently articulates ideas to senior stakeholders
Brings curiosity, empathy and passion to every project
Mentors and develops new design talent
Uncompromising creativity and attention to detail
Professional Portfolio
