Challenge

To create the strategy and identity for a new aesthetics clinic from Dr Anna Hicks, a former Army doctor offering minimally invasive, non-surgical aesthetics to those in search of skin-confidence.

Dr Anna needed a brand identity that reflected her medical background and the precision of aesthetic injections.

Solution

With confidence and precision at its core, the logo was based on a capitalised letter A with an adapted crossbar forming an aesthetics needle. The identity combines the visual cues of a luxury brand with the minimalism of medical authority.

Dr Anna Guidelines