Soul Path

Challenge

To launch a personal coaching brand with a name, strategy and identity reflecting consultant Casey’s belief in the power of the outdoors in her practice.

Casey wanted a name that evoked the journey that her clients experience as they work through her coaching programmes.

Solution

After defining the brand positioning - Strength in Nature and securing the Soul Path name, the S shaped logo was designed to show the path taken whilst being coached by Casey.

An identity of earth-tones and outdoor images underpin the Soul Path values of nature and science.