Challenge

Early years practitioner Becky, wanted to launch a nursery school for 0-5 year olds. She needed a pitch proposal to take to the local borough council outlining her plans and vision for the available premises. With leading UK-wide companies also competing, she needed to stand out.

The start-up needed a name, brand strategy and identity together with a pitch to rival the big players. Six months later, Imagination Childcare launched, having won the bid over its rivals.

Solution

Hannah created the name, Imagination Childcare and the brand big idea… Imagination is Endless. The children were involved in creating the brand identity. Their fingerprints were transformed into characters depicting the mascots of each of the rooms within the nursery as well as the main nursery character.